Email marketing is an important tool for dealerships to utilize to reach customers. Here are the top 3 tips from Automotive Internet Media to get the most out of your email marketing. 1. Consider your Subject Line What would entice someone to open your email? The subject should describe the contents, but also be appealing to make the recipient want to read more. It is also important to avoid words that may make your message seem like spam. 2. Update your Database Make sure your email list isn’t stale. This will ensure a majority of your emails are deliverable and
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