What's the Marketing Platform Hotter Than Paid Search?
What's the Marketing Platform Hotter Than Paid Search?
A Proven Marketing Platform
For eight years, savvy and forward-thinking dealers have relied on CarClicks Inventory Marketing programs to deliver serious, highly engaged auto shoppers to their dealership.
A CarClicks strategy creates an integrated and cohesive approach to inventory marketing. We seamlessly promote your inventory to auto shoppers across multiple channels, while factoring in the different devices that auto shoppers are using to shop for your inventory. It’s all about driving the auto shopper to your website!
Lower Your Marketing Cost
As dealers and managers struggle to offset the reduction in gross profit, marketing costs have come under intense scrutiny. For many dealerships, reducing the customer acquisition cost is a smart way forward to improving margins. Unfortunately, the cost of one of the most popular marketing tools available to dealerships continue to rise.
Surges in search engine marketing costs, especially in Google, are burning holes in dealerships budgets. Pay per click (PPC) advertising has become standard for most dealers and often consumes a large part of a dealership’s advertising expense.
It varies by market, but dealers in metro markets are paying over $10 per click for keywords like “Chevy Equinox” and “Ford Explorer”. Their “average” cost per click (CPC) is lower because PPC companies offset the high click costs by buying the dealership name and less expensive keywords like the OEM brand and city of the dealership. Inventory keywords continue to increase because there are so many companies bidding for your customer. Try searching “cars for sale” and you find companies like Autotrader.com, Cars.com, CarGurus.com and others in your market bidding up the keywords. It’s no wonder that I recently saw a Ford dealer pay $17.65 a click for the “Ford Escape” keyword (which had a 100% bounce rate).
Why do dealerships leverage pay per click advertising? Because they believe they are reaching the people they need to reach and when they want to reach them.
What if dealers can reach those same people for a third of the cost? Wouldn’t that be savvy?
Using good judgement, practical knowledge of your options and most importantly data when managing your advertising budget is important to get optimal results.
It’s no secret that good operators are leveraging CarClicks Inventory Marketing Products to get lower their advertising costs while increasing the number of auto shoppers to their website.
Premium “Omni-Channel” Network
CarClicks has created a Premium “Omni-Channel” Network that promotes a dealership’s inventory with priority within our network of 3rd party automotive sites, premium publishers, search engines, social sites…everywhere.
A CarClicks strategy creates an integrated and cohesive approach to inventory marketing. We seamlessly promote your inventory to auto shoppers across multiple channels, while factoring in the different devices that auto shoppers are using to shop for your inventory.
Our fully integrated approach provides dealerships an effective and efficient way to market their inventory across multiple devices and touchpoints within the CarClicks automotive advertising ecosystem. to deliver high quality traffic to the dealership websites.
The main function of the product is to promote vehicles to auto shoppers that are most likely to purchase them.
The linchpin of CarClicks success
Not all internet traffic is created equal. Both quantity and quality of traffic are important for high-performing dealerships. High quantities of traffic mean brand awareness and online visibility. High-quality traffic, however, can mean a higher ratio of conversions and vehicle sales.
Providing high quality traffic is the most notable CarClicks’ feature because that’s what gets you customers and sells cars.
Being smart with data is how the CarClicks team produces great results. We found that the effective use of machine learning, coupled with expert team members optimizing campaigns, is what sets CarClicks apart from competitors. Our custom software program provides actionable insights for making real-time adjustments to ensure our campaigns produce the best return on investment for our clients.
Diversifying and activating CarClicks
Just as marketing channels like paid search have established themselves as valuable customer acquisition channels, CarClicks Inventory Marketing Platform is doing the same for growth-oriented dealerships.
Well-run marketing teams know that there are options for reaching people and acquiring new customers. Dealers can choose marketing models that best align with their business and acquisition strategy.
By diversifying and adding CarClicks to your marketing strategy, dealerships will have more highly engaged auto shoppers on their websites, lower their marketing costs and create more sustainable sales opportunities.
About CarClicks
CarClicks Inventory Marketing products provides dealerships an integrated solution for marketing their inventory to serious, highly engaged auto shoppers that are most likely to purchase them.
To learn more about our proven platform – sales@aimyes.com or 312-473-0024
Tony French is a Digital Marketing Expert, Sales Guru, Entrepreneur, Writer, Artist, Husband, Father & Dog Lover