AIM’s Tony French argues for a new approach to allocating your marketing budget that ensures getting more visibility on your inventory and more auto shoppers on your website. The CarClicks Inventory Marketing platform had a smooth ride in 2019, its best year yet. For dealership owners and managers, getting the best marketing platforms and vendors has always been a challenge. Many elect to work with the big players; but find themselves dealing with tighter and tighter guidelines and restrictions. These companies often struggle to achieve results equal to smaller marketing companies with more at stake. Competing with the major companies
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