“A man who stops advertising to save money, is like a man who stops the clock to save time.” Henry Ford We know you can’t cut your way to growth. The key point is, driving vehicle sales requires an investment in advertising expense. As a former General Manager turned marketing AdMan, I’m painfully aware when things get tight for dealerships, one of the first things we’re tempted to cut is the advertising. It’s like a survival tactic that kicks in and all we want to do is shore up our resources so we can make it to the other side. I
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